Print Resources - MARK 2010 & 2270 - Allen - Research Guides at Cuyahoga Community College

Library Tools

Tri-C Classic Catalog
To locate materials by title or subject, use the classic catalog.
My Library Account
Renew books, review holds, and check for book deliveries.

Electronic Book Center OhioLINK This link opens in a new window
Contains the full texts of thousands of scholarly and reference e-books from several publishers, covering many subject areas.
OhioLINK Library Catalog This link opens in a new window
A combined catalog of millions of books and other library materials from many of Ohio's universities, colleges, community colleges, and the State Library of Ohio.
EBSCO Electronic Journal Finder (OhioLINK) This link opens in a new window
Use the EBSCO Electronic Journal Finder to determine whether a particular journal (and article) is available online through OhioLINK.
Electronic Journal Center (EJC) This link opens in a new window
Contains full text articles from more than 10,000 academic journals from top scholarly publishers, academic societies, and university presses. The EJC covers a wide range of disciplines and contains just published scientific research as well as historical journal articles.

Reference Works in Market Research

Below are three examples, out of 100's, of demographic / consumer information reference books that are useful for learning more about your customer's habits, education, and spending patterns. Use the library catalog to check on these and to find other viable titles. Call a librarian for assistance as well.

The Entrepreneur's Guide to Market Research by Anne M. Wenzel
Call Number: 658.83 W482e 2012
ISBN: 9780313396052
Publication Date: 2012-01-01
Metro and Western Campus Libraries