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MARK 2010 & 2270 - Allen: Print Resources

Library Tools

Reference Works in Market Research

Below are three examples, out of 100's, of demographic / consumer information reference books that are useful for learning more about your customer's habits, education, and spending patterns. Use the library catalog to check on these and to find other viable titles. Call a librarian for assistance as well.


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Pete Jennings
Western Campus Library
11000 Pleasant Valley Road
WSS G-111A
Parma, Ohio 44130