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Provides bibliographic and full text content in all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics. Additional full text, non-journal content includes financial data, books, monographs, major reference works, book digests, conference proceedings, case studies, investment research reports, industry reports, market research reports, SWOT analysis and more back as far as 1886. In addition, searchable cited references are provided for more than 1,300 journals.
Contains business reports in five categories: industry market research; industry risk ratings and company research for the U.S.; global industry research; and selected economic and demographic data. Market analysis components include overviews, industry performance and outlook, competitive and regulatory environment, major competitors, operational conditions and key statistics.
